These two advertisements are for Dove Products. It is a part of the Dove campaign for “real women”. Rather than have young super skinny models, this advertising method is concentrating on natural beauty and attracting to regular genuine women. These ads challenge the logic of the female body that Douglass discussed in her essay. According to Douglass, in the 1980’s the media tried to sell personal care products such as skin creams by using young, confident, and attractive women with the perfect bodies to sell their product. Furthermore, these ads do not have “hightech words” trying to sell the product as discussed in the article “Narcissism and Liberation”. However, the above pictures represent women of all ages, sizes, shapes and colors. Nonetheless, the viewer can see that although they might not be the “ideal” women they are all confident with their bodies. This advertisement is selling skin care products and trying to show that all women can use their products and when they do they too can be comfortable with their bodies. The images came from an article “That figures: women buy when ads get real” by Julian Lee from the website: www.smh.com.au/news/business/that-figures-women-buy-when-ads-get-real/2005/10/02/112819160.htm
This advertisement is for propel water. The woman in the ad is professional race car driver Deborah Renshaw. In the essay by Douglass, it discusses how most women in advertisements wear revealing clothing and their bodies are the main focus of an advertisement. However this ad shows a professional athlete wearing a racing suit and the main focus of the advertisement is the propel water she is holding out in her hand. Furthermore, Douglass discusses how many ads tried to sell not only their products, but a lifestyle. The image is an alternative to what Douglass wrote about in her essay because the focus is on Deborah Renshaw as an athletic celebrity selling flavored water, not beauty products selling a lifestyle. This picture was copyrighted from an article by Kathy Thomason.

http://amplifier.ky.net/cgi-bin/article2005.pl?section=features&article=a3023&year=2006&Month=May.

This advertisement is another alternative to the females that Douglass’s essay discusses. Bethany Hamilton is a teenage surfer that is selling a perfume line. The main target audience is teenage girls and young women, while in the essay the audience of the advertisements are upper class women. Also, women in Douglass’s essay are depicted as being perfect women with beautiful bodies. This ad shows Bethany Hamilton who survived a shark attack and has one arm. This representation also challenges the predominant logic of the female body in the media because she is not being glamorized or treated as a sex symbol. Rather, she is a pro surfer who overcame an obstacle and is being used to endorse a product. This image was copyrighted from www. menashadisplay.com.